How Crown Elixir Works
Powered by Follicell Activation Technology™
Crown Elixir is a precision formula designed to support scalp vitality and promote the appearance of fuller, stronger, healthier-looking hair. Instead of harsh cleansing or temporary masking, the formula optimizes the scalp environment where healthy-looking hair begins.
- Fuller appearance
- Stronger feel
- Revitalized look
The System
A 3-Phase Approach to Scalp Vitality
Phase 1
Purify Without Stripping
Removes buildup while maintaining hydration and scalp comfort.
Phase 2
Support the Scalp Environment
Powered by Follicell Activation Technology™ to support conditions associated with fuller-looking hair.
Phase 3
Strengthen + Enhance Vitality
Improves softness, shine, and manageability for revitalized hair.
The Science
Follicell Activation
Technology™
Follicell Activation Technology™ is a proprietary complex designed to support scalp vitality and promote the appearance of stronger, fuller-looking hair.
- Supports a healthy scalp environment
- Helps reduce appearance of shedding thinning
- Promotes stronger-looking strands
- Helps hair appear denser and revitalized
Ingredient Intelligence
What's Inside Matters
Biotin
Supports the structural integrity of hair strands.
Peptide
Fortifies and strengthens hair from within.
Caffeine
Energizes the scalp environment and promotes vitality.
Niacinamide
Supports a balanced, healthy scalp microbiome.
Ginseng
A botanical powerhouse for scalp stimulation.
Phospholipids
Deliver deep moisture and nourishment.
Aloe
Soothes and hydrates the scalp with gentle care.
Rosemary
Clinically associated with promoting healthy hair growth.
Peppermint
Invigorates the scalp and improves circulation.
Tea Tree
Naturally cleanses and purifies the scalp environment.
Pumpkin Seed Oil
Rich in nutrients that support hair strength and shine.
Decyl Glucoside
A mild, plant-derived cleanser gentle on the scalp.
Coco-Glucoside
Provides gentle foam without stripping natural oils.
Betaine
Softens and conditions while enhancing moisture retention.
Polyquaternium-7
Provides slip, detangling, and a polished finish.
Vitamin C Derivative
Brightens the scalp and provides antioxidant protection.
Our Standards
Clean by Design
Sulfate-Free
Paraben-Free
Silicone-Free
Phthalate-Free
The Serum System
Finish With Intention
The Icon
Liquid Gold Gloss
Enhances shine and smoothness for a polished finish.
The Muse
Addictive Radiance
Boosts luminosity and softness with a weightless feel.
The Darling
Velvet Finish Elixir
Improves softness and shine for healthier-looking hair.
Begin Your Ritual
Elevate Your Ritual.
Support Your Crown.
Experience Crown Elixir powered by Follicell Activation Technology™ — designed to support scalp vitality and promote the appearance of fuller, stronger, healthier-looking hair.